THE IDEA BOOK

The Idea Book is no ordinary book about ideas: it is a combined book and notebook designed to awaken creativity and help you generate ideas. The book premises that the good ideas do not just appear by themselves and they need to be enticed out.

The Idea Book contains 150 episodes about innovative ideas followed by relevant quotations by world s most creative people like Albert Einstein and interspersed with 150 blank pages, for the reader to jot down his own bright ideas. The book hopes to follow the footsteps of Thomas Edison and Leonardo Da Vinci in the habit of writing down all the ideas and evaluating, combining and finally emerging with a bright idea. This hugely successful book has been translated into 9 languages, including English, Japanese and Chinese. Over 150,000 copies have been sold in Sweden alone and also being sold in 40 other countries around the world. The Idea Book serves as a training tool for creativity that is used by hundreds of companies, including HP, Sandvik, Ericsson, Volvo, China Mobile and GE.

The Idea Book was ranked No. 4 in the bestselling list of business books at Amazon Japan in 2005, only three months after its publication. Moreover, in July 2008 it was again ranked as the 5th best selling Management Book and 11th best selling non-fiction book on Amazon Japan. Recently it has been selected to be included in an upcoming book about  "The best 100 Management Books of all time" to be published in USA 2009. Furthermore, 1% of the Icelandic population got the Idea Book in less than 30 days of its launch in Iceland in 2008!