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PACO UNDERHILL, the author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody’s marketplace--what makes a package, product, space, or service "female friendly." Underhill offers a tour of the world’s marketplace--with shrewd observations and practical applications to help everybody adapt to the new realities. |
Php1,207.00 |
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The "greater fool" theory of economics states that it's possible to make money by buying paper (securities), whether overvalued or not, and later, selling it at a profit because there will always be an even greater fool willing to pay the higher price. Many described in this book profited by peddling such worthless junk to foolish investors.
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Php1,730.00 |
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IN LITTLE MORE THAN HALF A DECADE, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects--even becoming instrumental in political protests from Colombia to Iran.
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PHP 1,250.00 |
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The Idea Book is no ordinary book about ideas: it is a combined book and notebook designed to awaken creativity and help you generate ideas. The book premises that the good ideas do not just appear by themselves and they need to be enticed out. |
PHP 1,095.00 |
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For more than fifteen years, Robin Sharma has been quietly sharing with Fortune 500 companies and many of the super-rich a success formula that has made him one of the most sought-after leadership advisers in the world. Now, for the first time, Sharma makes his proprietary process available to you, so that you can get to your absolute best while helping your organization break through to a dramatically new level of winning in these wildly uncertain times. |
PHP 736.00 |
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| Today's top business leaders reveal how to make even the biggest mistakes work for you Forbes Best Business Mistakes reveals practical lessons from some of today's most successful business leaders to show you how to turn a bad business situation into a success. Based on exclusive sit-down interviews with some of today's most successful men and women, author Bob Sellers shares their stories to provide valuable insights and lessons that can help you can learn from their mistakes.
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Php1,320.00 |
